New FTC Guidlines To Hold Brands And Bloggers Liable For Misguided Claims
In the eyes of imaginative and opportunistic advertisers and marketers, bloggers and online influencers are the new celebrities and athletes. Brands are showering them with endorsement deals rich with products, cash, trips, exclusive access to information Read More…
The FTC Looks Into Antitrust Charges Against Google
I can’t quite figure out why the Federal Trade Commission has decided to investigate Google CEO Eric Schmidt’s role on the boards of both Google and Apple.
FTC Warns Further Action Against Behavioral Tracking Without Consent
We looked at the SEC and its involvement in the world of social media. The impact of even the thought of raising a big government agency’s eyebrow in this environment is enough to send the most daring social media companies to the corner for a time out to think about what they are doing. Read More…
FTC Sets It’s Sights On Social Marketing
The main reason that they killed the dating ads was that people were using copyright images as well as girls under 18 to advertise for CPA sites. It got to a point where the ad approval team couldn’t police them anymore. The dieting ads were killed cause the FTC is just starting to crack down on the fake blogs that promote the diet offers. Read More…
Government Sites Have Some Unique SEO Challenges
In times like these, when companies are cutting costs, not many are hiring SEO services. But governments aren’t cutting back (quite the contrary, but that’s a rant for another time). I am just putting to bed a major SEO audit of a government website, so I thought I would share with you some of my observations. Read More…
The UK Still Searches For A Director Of Digital Engagement
The closing date for applications for what I called one of the most interesting communication jobs anywhere in the world, passed a few days ago. This is the search for a Director of Digital Engagement, a senior UK Civil Service position in the Cabinet Office, at the very heart of government. Read More…
Connecting Government Officials With The Public
A tweet from @downingstreet, the Twitter handle of the communications team in the Prime Minister’s office at 10 Downing Street, prompted me to check in at Number10.gov.uk at 11am this morning to witness a question-and-answer session with members of the Cabinet being streamed live over the web from the venue of the regional Cabinet meeting in Southampton. Read More…
Government Needs To Fully Embrace Social Media
Recently there has been some talk on a few other DC-based social media consultant blogs about the rise of “Government 2.0″ and whether the so-called experts in the space really deserve that title. Yet for all this attention on expertise in social media (justified or not), those of us who at least work and provide advice in the space have not done as much as we need to offer the ammunition Read More…
Keeping Up With The Inauguration Ceremony
Unless you disconnect yourself today entirely from anything audio-visual, you won’t be able to miss the inauguration ceremony of incoming US President Barack Obama. Read More…
Change.gov Gives Government Access Almost Anywhere
You can take it with you…Change.gov is now iPhone, mobile and widget-enabled. (You can even put it on your iGoogle start page.)Yesterday, a post appeared on Change.gov, Read More…