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04.22.08 Privacy Protection From Google  By Andy Beal I know that every reader of Marketing Pilgrim will agree with the ethics of Google's decision to share account information of 3,261 suspected pedophiles, with Brazilian authorities. If you're an innocent user of Google's Orkut, you have nothing to fear. If you are guilty, then you certainly don't deserve any privacy protection from Google. OK, now let's extract the heinous nature of the crime from Google's decision. Google just handed over private information of more than 3,000 individuals, without giving those individuals the opportunity to fight the court ruling. This isn't anything new. If you use Google, you (should) know that the company's privacy policy means your rights go out the window, once a court rules the search engine must hand over your data. So, it's pretty amazing that Google's able to convince individuals, and companies of all sizes, to let it handle everything from email to word documents.
When you hand the keys of your company to Google, you basically give up your right to fight for the privacy of your information. The decision to fight a court order is no longer in your hands. Those emails you thought were deleted, are probably stored on a Google server somewhere. That memo showing the back-dating of stock options? That's likely stored too. The "big brother" we all feared didn't turn out to be the government, after all. Nope. At this rate, Google will indeed become our big brother-but one that we seem happy to trust without much question. If you've handed the keys to Google, that tingling sensation you're feeling is the hairs standing on the back of your neck. Comments About the Author: Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com. |
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