I’m still struggling with the whole full disclosure thing from the FTC. It’s not that I disagree with it–in fact, I think I have been following their guidelines all along. But now I feel like I really need to watch myself or I’m going to jail. All this was brought to mind when Mashable featured the work that Converseon [full disclosure: I am Converseon's Chief Strategist] client Telstra [full disclosure: I have tangentially worked on the Telstra account for Converseon] did to publicize its social media guidelines with an interactive learning module [full disclosure: oh wait, I don't think I need to say anything this time].

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So the much-vaunted Federal Trade Commission guidelines for social media came into play today. There’s been a lot said about them on both sides of the fence, with plenty bloggers offering their views for and against. Some say it will inhibit free speech, while others applaud the FTC for getting involved.

Whatever your stance, one thing that is abundantly clear is that it’s not that big a deal.

So what if the FTC have turned their gaze towards social media, and bloggers in particular? There’s a key word that everyone should already be adhering to anyway.

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