FTC Demands Full Disclosure From Bloggers
I’m still struggling with the whole full disclosure thing from the FTC. It’s not that I disagree with it–in fact, I think I have been following their guidelines all along. But now I feel like I really need to watch myself or I’m going to jail. All this was brought to mind when Mashable featured [...]
I’m still struggling with the whole full disclosure thing from the FTC. It’s not that I disagree with it–in fact, I think I have been following their guidelines all along. But now I feel like I really need to watch myself or I’m going to jail. All this was brought to mind when Mashable featured the work that Converseon [full disclosure: I am Converseon's Chief Strategist] client Telstra [full disclosure: I have tangentially worked on the Telstra account for Converseon] did to publicize its social media guidelines with an interactive learning module [full disclosure: oh wait, I don't think I need to say anything this time].