Public Sector (.Gov) Sites and Two-Tiered Segmentation
Greetings from Seoul! Perhaps it’s a bit ironic, particularly for someone who rarely travels overseas, that I find myself writing about public sector sites while abroad. There is nothing like a 12 hour flight to produce a flow of words, however, and I’ve just finished off a post for Clicktale’s May Madness. So as promised, [...]
Greetings from Seoul! Perhaps it’s a bit ironic, particularly for someone who rarely travels overseas, that I find myself writing about public sector sites while abroad. There is nothing like a 12 hour flight to produce a flow of words, however, and I’ve just finished off a post for Clicktale’s May Madness. So as promised, my topic today is the application of Semphonic’s Two-Tiered Digital Segmentation to the Public Sector.
Why Public Sector? First, because Semphonic’s Public Sector practice has grown dramatically in the last few years. It’s become so important to us that we actually went through the process of GSA certification (about as painful from a corporate perspective as giving birth). I also think it’s a fascinating practice area.