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State Department Schools Us On Blogs

By Steve Rubel
Expert Author
Article Date: 2006-03-29

The US Department of State hosted a webchat with David Kline. For those of you who might not know David, he wrote blog! how the newest media revolution is changing politics, business, and culture.

He also writes the Blog Revolt blog. A shorter summary can be found here.

This is just the latest in a series of hints over the last several weeks that the Federal Government is waking up to the transformative power of blogging. A lot of individual politicians heard the call four years ago with the Lott scandal and more recently Rathergate. But something bigger is going on here. It's coming out of the government's mouth both online and off. It's almost like some internal educational program has wrapped up. Could it be long before we see some government agencies launching their own blogs?

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About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.



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